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Bodybuilding is going through rather a bad time at present but much of the sickness is self inflicted. What I have to say applies to Men’s bodybuilding — Women’s bodybuilding has different problems.
Bodybuilders are individuals; they are not team players. The only thing they have in common is a love of Bodybuilding. Why else would they commit themselves to the hard work, sacrifices, lack of a social life, the dieting and the cost [buckets of money] Certainly, they don’t do it for the money they will earn. To reach the top takes years and years — even if you have great genetics — and only a hand-full will make a serious living from the sport. Bodybuilders should receive all the help and encouragement possible. But do they? Do they hell!
There are numerous federations world-wide that organize Bodybuilding shows. They should be pulling together to get as many men as possible competing in all contests; helping each other to maximize support for the sport. They do not. All too often they behave with great arrogance, treat Bodybuilders like a bloody nuisance — who ought to be grateful for the opportunity to compete in their particular contests. Frankly, it is bullshit. Complete bollocks. There is a shortage of Bodybuilders willing to do everything necessary to compete and we should allow them and encourage them to compete in any contest as and when they want to.
The IFBB is most powerful and it controls the No.1 Professional Division. They offer the carrot of a Pro Card that could take a competitor through to compete in the Mr. Olympia. And the IFBB uses that carrot to restrict what Bodybuilders can do. Anyone who thinks they can attain the standard to get to the Mr. Olympia will be stopped from competing with any other organization — or even being seen at a show. But I think the time has come to look seriously at just how much of a carrot that Pro Card really is.
In 2005 the IFBB managed to organize just one Pro Show outside the USA. Any competitor who is not an American by birth or, if not American, has lived in California for years, has little chance of doing well in any Pro contest in the USA. At this moment, the organization of the IFBB Pro Division seems to be in chaos with GP Shows being advertised, then cancelled or moved to different dates. It may be that these problems are not unconnected with the company, American Media Inc., that now owns the Weider magazines and the rights to the Mr. Olympia. It has been known for some time that the company is experiencing severe financial problems with reductions in trading profits at the same time as increasing debts. Sales of the ex-Weider magazines have been falling and the same has been happening to advertising income. It is known that losses on the Mr. Olympia Show in 2004 reached $1,000,000. Last week, I was asking, “How much longer will the men with the financial clout allow AMI to carry on like this? They have no serious interest in Bodybuilding. If they are to carry on with Bodybuilding it has to make a profit.” In fact, they have now decided to pull the plug. The Weider mags are up for sale and it seems likely that they will sell for less than AMI paid. The company’s accumalated debts have now reached $850,000,000 and they need to find some cash — quick. They will probably spend the minimum on the Olympia this year and then get rid of it to anyone who wants it.
Set against this we have the new Pro Division set up by Wayne de Milia, who, if nothing else, knows about running Pro Bodybuilding events profitably. His new organization has already been joined by Lee Priest and Vince Taylor and more Bodybuilders are showing interest. Wayne is promising to run 25 contests every year around the world, starting with a new N.O.C. in New York in September. He is willing to work with all other Bodybuilding organizations and no one will be prevented from entering any other contests they wish. This is attractive to any Bodybuilder who could do a NABBA Universe and still enter Pro Division events. NABBA have never shown any need to ban Bodybuilders from other organisations.
I would suggest that European Bodybuilders are best placed to give Wayne their support. There are many Pro standard Bodybuilders in Europe who often cannot afford to go to compete in the USA — certainly not on a regular basis — and so the carrot of the Olympia is a no brainer. Just read American Muscle magazines and you will see that for them most of the rest of the world is a Bodybuilder free zone — unless, as we said, the Bodybuilder moves to California. Top level European Bodybuilders have the possibility of appearing in Wayne’s Pro Division to raise their profiles internationally and yet still be free to earn their livings in their own countries.
Without AMI, I think that the IFBB Pro Division will have increasing difficulties in the next year or so and they will not be in a position to resist the advance of Wayne de Milia’s Pro Division. They will, of course, try to ban and fine Bodybuilders who defect to Wayne — an action, incidentally, which is probably illegal in Europe. The European Union does not allow any contract terms and conditions which would have the effect of preventing an individual from earning his or her living. That is exactly what the IFBB tries to do and does not even pay the individual a single penny in salary as it does so — it is worse, it makes them pay for the privilege of not being able to earn their livings.
The next year or so should be interesting. Let us hope that Bodybuilding comes out of it all the stronger.
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